The Realities of Social Media Marketing

The Importance of Social Media

Social media marketing, you’ve seen it everywhere, and you know it’s important. The question is, do you have the time, knowledge, and experience to make the most of your social efforts and get the maximum benefit possible for your business?

You’re probably tired of hearing about how big social media has become and all the savvy businesses that are making millions off of it. But how can you apply that to your business if you don’t know how to use social media to get leads and turn those leads into sales? It often feels like it’s just another place to waste time uploading a picture, making a promotional post, and getting crickets in response. Is this really the best use of your time when you have a business to run?

A team is vital

Despite that, most people dabble in social media, expecting a positive ROI for their efforts when they really don’t know what they are doing. Because they are experts in running their businesses, not social media. Like anything when you’re just starting out, your results are usually not great. The problem is that the time they invest trying to do it for themselves and save some money actually costs them more from all the business they didn’t generate and the time they lost that wasn’t spent working on their business or spending it living their lives with family and friends. Do you have a bunch of time to waste learning new skills through trial and error?

Chances are (like most business owners) you don’t, and that’s why it’s so important to have a team who can do it for you. To be successful with social media, as with any business strategy, you need to have a team of people with a clear strategy of how to achieve your desired outcome. More than that, your team has to know how to effectively implement those strategies for your business to be seen as an authority and build a following that converts into customers.

Become the authority

Currently, there are thousands of people who make a full-time living on YouTube, Facebook, and Instagram. If you don’t know how to do the same, you definitely need someone on your side who can transform your voice into one of authority in your marketplace. With a few simple strategies, your image and relationships online can provide measurable benefits to your bottom line. That’s where we come in. We have over ten years of experience working on social media marketing campaigns, and we have built up followings into the tens of thousands for our clients. We know how to engage your customers and convert them into raging fans.

Relationships = Traffic

We do this by starting a conversation with your ideal audience about the things they care about. We engage them continually to turn them into followers who grow to trust your company as the one that solves their problems. Let’s be honest; most businesses on YouTube put up a video and think that’s their social media campaign. They have no idea how to make that video become a traffic generating machine for their website. We do. We know exactly how to get more views by investing the right amount of effort and strategy to have that one video bring tons of customers right to your door.

Become the one they think of

Combine that with the audiences we engage on Facebook and Instagram, and now you have genuine lead sources that can last for years. As if that weren’t enough, we prove that you’re a market leader with content that’s relevant to what their pains are, and we show them that you have ways to resolve their pain quickly and efficiently through the use of your products or services.

The profit cycle

This becomes a perpetual profit cycle where more and more people become convinced, and some become evangelists for you, convincing their friends on social media and by word of mouth. Before you know it, you have become the authority in your area with a little bit of effort and consistency. All at a very low cost in comparison to the return on investment that these new customers provide. We know the latest tools, strategies, and time-tested methods that need to be done to establish a presence on the web. If you would like to be more focused on your business and have more clients, we should talk.

About us

Pizarro Consulting is an Inbound Marketing firm that helps business owners transform their online presence and reach their full potential. We connect our clients to their clients and help them cultivate mutually beneficial relationships. We specialize in Social Advertising, Marketing Funnels, and Email Marketing.

At Pizarro Consulting, we understand how to start and manage client interactions that convert into strong relationships that grow your profits. Our campaigns have helped clients reach more than 32,000 eBook downloads, 200,000+ Facebook followers, 300,000+ YouTube video views, and millions of dollars in sales.

More than the numbers, we measure our success by the number of new and repeat customers our clients get and the increased revenue that provides a positive return on investment.

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